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Mercedes explores new terrain with help from GQ – Luxury Daily

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November 17, 2015

Inside a Mercedes GLC

Inside a Mercedes GLC

What impact will the Paris tragedy have on tourism?
In the wake of a widespread terrorist attack in Paris, the tourism industry in the world capital is likely to feel the aftershock.
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Dior tests footwear ecommerce with help from Bergdorf Goodman
France’s Christian Dior is easing into ecommerce through a partnership with New York-based department store Bergdorf Goodman.
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Rapidly changing consumer behavior pushes retailers to adapt
NEW YORK – A luxury brand’s retail environment should be carefully orchestrated to make consumers want to participate in the store experience, according to panelists speaking at the French American Chamber of Commerce’s “The Luxury Retail Store: Real Estate, Design and Customer Experience Trends” event.
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Starwood and Marriott join together to tune of $12.2B
Starwood Hotels and Resorts is taking its services to a much wider consumer base in an unorthodox way.
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Lyst focuses on the numbers for provocative brand campaign
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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Mercedes explores new terrain with help from GQ
German automaker Mercedes-Benz is exploring uncharted territory on men’s lifestyle magazine GQ’s mobile site.
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For marketers, leveraging 3D Touch is not about when, but how
Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.
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Hispanic ad spend boasts higher ROI than English-language placements: AHAA
Spanish-language advertisements contribute more to the growth of the automotive sector than English-language ads, according to a new report by the Association of Hispanic Advertising Agencies.
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Fortnum & Mason, Jaguar, Bal Harbour Shops and Moncler – Live news
Luxury Daily’s live news from Nov. 16 – Fortnum & Mason brings holiday cheer to Somerset House; Jaguar eyes business professionals via chauffeur fleet; Bal Harbour Shops gathers high-profile friends for philanthropic event; Moncler awarded $448K under China’s new Trademark Law.
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Japan, Giambattista Valli, private jets and Louis Vuitton – News briefs
Today in luxury marketing – Japan enters recession in Q3; Giambattista Valli: “I’m the only one who decides”; Luxury jet market value seen slipping for first time since 2009; Louis Vuitton stung by China luxury woes.
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6 ways to improve the checkout experience
Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop.
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