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Mercedes chooses app-per-line for digital brochure experience
German automaker Mercedes-Benz has chosen to promote its E-Class coupes and cabriolets with an iPad application dedicated to the line of vehicles, similar to the tactic it has taken with other models.
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Affluent consumers have 61pc digital ad engagement: study
Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from a study from Interactive Advertising Bureau and Ipsos Mendelsohn.
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Jurlique relaunches ecommerce site, focusing on reviews, consultations
Australian skincare company Jurlique has redesigned its Web site and ecommerce store to make it easier for consumers to shop worldwide and provide a sense of community through a consumer review system.
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Net-A-Porter creates global community through real-time shopping map
Online retailer Net-a-Porter is driving sales and creating a sense of community through its interactive global map that highlights consumer purchases in real-time.
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Pursuitist.com offers one-stop shop for luxury experiences
Experience site Pursuitist.com has officially launched and combines upscale technology, destinations, reviews and information about the luxury industry in one place for the current affluent consumer.
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Porsche, Alexander McQueen and Louis Vuitton – News briefs
Today in luxury marketing – Porsche profit, sales surge on rising demand for luxury cars; The Alexander McQueen exhibit broke attendance records this weekend; Nancy Murray to Join Louis Vuitton North America.
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3 ingredients to build a successful mobile marketing campaign
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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