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Mercedes captures tennis fans in action for US Open contest – Luxury Daily

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August 31, 2015

Promotional image for Mercedes-Benz contest featuring Roger Federer

Promotional image for Mercedes-Benz contest featuring Roger Federer

Amazon is already pilfering the luxury market: report
As Amazon’s penetration into high-income households becomes increasingly apparent, luxury brands are going to need to find new ways to avoid losing to their online-only competition, according to a new report by Shullman Research Center.
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Brands procrastinate, pull through on back-to-school offers
Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Fundamentals of luxury brand-building will not change: Diageo exec
For its marketing communications spirits distributor Diageo centers its strategies on a “living luxury” concept that brings innovation, brand relevancy and accessibility into the daily lives of affluent consumers.
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Luxury houses vie for fall fashion visibility in Tatler’s September edition
Ralph Lauren, Dior and Gucci were among the luxury apparel brands to join Tatler’s “fashion bonanza,” part of the publication’s September issue.
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Mercedes captures tennis fans in action for US Open contest
Automaker Mercedes-Benz USA is spurring its followers to ham it up for the camera with a competition surrounding the U.S. Open.
Click here to read the entire article on Luxury Daily

Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership
Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.
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Hermès, Four Seasons, Valentino and Aston Martin – Live news
Luxury Daily’s live news from Aug. 28 – Hermès says considering new name for iconic Birkin handbag; Four Seasons remembers Canadian runner with cancer fundraiser; Valentino illuminates collection inspiration in astronomical film; Aston Martin blends style and service in strategic yacht brokerage partnership.
Click here to read the entire article on Luxury Daily

India, Van Cleef & Arpels, Dior and Tesla – News briefs
Today in luxury marketing – India embraces luxury as China turns cool; Views from the top with Van Cleef & Arpels CEO Nicolas Bos; Dior Homme appoints Serge Brunschwig as president; Consumer Reports gives new Tesla its highest score ever.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Why cinema is the heart of advertising – with mobile at its core
Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.
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