Is Amazon a threat to luxury brands’ own ecommerce efforts?
As Amazon grows its high-end product range, luxury brands that rely on ecommerce for sales must be sure to offer a shopping experience far beyond that on the digital retail giant’s site.
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Ferrari, Veuve Clicquot connect with high-net-worth consumers via events
Italian automaker Ferrari and Champagne brand Veuve Clicquot are raising awareness for their shared values of performance, high standards, creativity and boldness with a new events partnership.
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Auberge appeals to affluent travelers with localized culinary experiences
Auberge Resorts is appealing to affluent travelers’ desire to experience the local culture of the destinations to which they travel through a new culinary program at its North American properties.
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Mercedes boosts customer service with in-vehicle app
Mercedes-Benz Financial Services is boosting its customer service by offering its mobile application in new vehicles to help owners manage their accounts on the go.
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Mobile, social video platforms proliferate, challenging marketers
Mobile and social videos have grabbed the attention of both consumers and brands. As the number of platforms continues to grow, though, it is becoming less clear where marketers should place their bets.
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52pc of consumers used a mobile device when booking travel in the last 90 days
Growing use of smartphones and tablets is influencing travel research and purchases, with 52 percent of consumers having used a mobile device to book travel in the last 90 days compared to 48 percent on a laptop, according to a new report from JiWire.
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Prada, Miu Miu, BMW and China – News briefs
Today in luxury marketing – Prada says not planning on making acquisitions; No Milan show for Miu Miu; BMW Pininfarina Gran Lusso Coupé bows at Villa d’Este; Lane Crawford: Betting luxury is still in fashion in China.
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Analyzing Big Data for customer insight
Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.
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