Mercedes-Benz targets iPad market for 2011 E-Class line
High-end automaker Mercedes-Benz is promoting its 2011 E-Class with an
in-application advertising campaign on The New York Times’ Editors
Choice iPad application.
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Luxury brands must push ecommerce harder this holiday season
Luxury brands must use the reach and convenience afforded by online shopping to offset consumer restraint in the face of a still-tepid economy this holiday season.
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London’s Savoy Hotel smartens brand with world’s first Green Butler Service
London’s Savoy Hotel will re-open with what it claims to be the world’s first Green Butler Service available to hotel guests.
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Mobile hotel booking to reach $76M in 2010: Northwind exec
Mobile booking will account for $76 million in revenue for hotels this year, making it a necessity – not a luxury – for upscale travel and hospitality services.
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FTC crackdown on green claims impacts luxury brands
The Federal Trade Commission has announced its proposed revisions to the Environmental Marketing Guides, which could have an impact on luxury brands that claim to be eco-friendly.
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Piaget, Montblanc and Dior – News briefs
Today in luxury marketing – Luxury watchmaker Piaget to inaugurate its flagship store in London; Montblanc and Dior explore the fashion of watchmaking.
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