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Mercedes-Benz storybook app brings CLS model to life – Luxury Daily

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March 22, 2011

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Harrods, Nordstrom on same page: in-store, online consistency key
Today’s luxury consumers are multichannel, tech-savvy and require a myriad of buying options that include a consistent in-store and online strategy.
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Mercedes-Benz storybook app brings CLS model to life
Mercedes-Benz is taking its marketing strategy to new heights with a storybook iPad application.
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Tiffany & Co. year-over-year sales set standard in luxury world
Jewelry manufacturer Tiffany & Co. reported a 14 percent year-over-year increase in worldwide net sales, setting the standard for all American-owned luxury brands.
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Jimmy Choo sees good weather with Hunter boots
Footwear maker Jimmy Choo has collaborated with British brand rain-boot manufacturer Hunter to create a limited-edition boot in time for April showers.
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Starwood woos frequent travelers via an experiential Web site
Starwood Hotels & Resorts has amped up its online strategy via a new Web site to help affluent travelers plan and buy the perfect resort escape.
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Bentley, Magaschoni and Hedi Slimane – News briefs
Today in luxury marketing – Apprentice open day at Bentley; Magaschoni launches handbags; Hedi Slimane implies he won’t go to Dior, might design again; Beijing targets luxury ads amid wealth gap.
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HTML5 experience is subpar when compared to apps: CTIA panelist
ORLANDO, FL – The mobile apps versus Web debate took center stage during a panel at International CTIA Wireless 2011’s Mobile Marketing & Promotion pre-conference program.
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