Neiman Marcus appeals to ’90s nostalgia with conceptual collaboration
Department store chain Neiman Marcus is bringing back the 1990s with a Nickelodeon-themed ecommerce partnership.
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Coco Chanel’s inspirational life and career illustrated in new biography
Gabrielle “Coco” Chanel is the subject of a new biography that tells the late designer’s life story through colorful illustrations.
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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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Pringle captures Scottish travel diary for fall ads
Knitwear label Pringle of Scotland is taking consumers home with a down-to-earth autumn/winter 2016 campaign.
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Mercedes-Benz revs up interest in US Open through tennis mockumentary
Mercedes-Benz USA is proving that great performance is more than a passing trend by making an athletic comparison.
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Mobile Web’s pervasiveness demands innovation to bring products alive: Wayfair exec
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
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Top 5 brand moments from last week
Brands reinforced their codes through interactive digital touchpoints and a return to print.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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Estée Lauder, Bloomingdale’s, Karl Lagerfeld and Safilo – Live news
Luxury Daily’s live news from Aug. 19 – After fruitful 2016, Estée Lauder forecasts 4pc sales gains for fiscal 2017; Bloomingdale’s to host in-store fitness classes for annual Fashionable Fundraiser; Karl Lagerfeld’s #TeamKarl subject of interview series; Safilo heads to back to Argentine market as summer approaches.
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Real estate, Tesla, Chinese fashion magazines and Balenciaga – News briefs
Today in luxury marketing – Art Deco luxury for $24M; Tesla owner in autopilot crash won’t sue, but car insurer might; Will digital media break China’s fashion magazine oligarchy?; How Demna Gvasalia is revolutionizing Balenciaga from the inside out.
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The problem with mobile games and ads
With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health.
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Why Pinterest is a platform that marketers cannot ignore
Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.
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