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Mercedes-Benz propels environmental efforts via mobile app – Luxury Daily

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June 6, 2013

Mercedes BlueEFFICIENCY app

Gucci CEO claims philanthropy gives meaning to luxury products
VIENNA, Austria – The CEO of Gucci at the FT Business of Luxury Summit 2013 earlier this week said that the long-term goal of the Italian brand’s philanthropic efforts is to enhance its reputation and meaning to consumers.
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Cartier boosts New York foot traffic via limited-time installation
Richemont’s Cartier is boosting foot traffic to its New York boutique by hosting an installation for its revamped Paris Nouvelle Vague collection.
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Audi upgrades digital brand experience through new immersive Web site
Audi of America is enhancing the customer journey by remodeling its Web strategy to provide easy navigation and a cleaner look among other updates.
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Armani opens up exclusive Rome event to digital audience
Italian fashion house Giorgio Armani is keeping the brand top of mind to a global audience with a digital campaign for its One Night Only Roma event.
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Mercedes-Benz propels environmental efforts via mobile app
German automaker Mercedes-Benz is propelling environmental efforts through a new mobile application that shows off the energy-saving technology used in its vehicles.
Click here to read the entire story on Luxury Daily

The Hollywood Reporter relaunch triggered 119pc luxury ad growth
Prometheus Global Media’s Hollywood Reporter reported a 119 percent year-over-year increase from 2011 to 2012 in luxury advertising after its transition from a trade magazine to a mainstream entertainment news source.
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BMW, Mercedes, luxury hotels and China – News briefs
Today in luxury marketing – BMW says Abenomics boosting Japan demand amid slump in Europe; Mercedes enjoys record May as compacts drive sales growth; Luxury hotels: Luring the next generation; Luxe brands take strategic approach to China’s lower-tier cities.
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Book excerpt: Deliver total product experiences
What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.
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