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Mercedes-Benz liberates the road to autonomy with connected car app – Luxury Daily

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October 20, 2015

Mercedes-Benz Marco Polo

Mercedes-Benz Marco Polo

Personal luxury goods market poised for disruption: report
Between 2013 and 2014, affluents decreased spending across personal luxury goods categories by 15.4 percent, according to a new report from Unity Marketing.
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Tiffany unlocks path to Chinese consumers in latest campaign
U.S. jeweler Tiffany & Co. is opening the unlimited potential poised by China through a campaign promoting its key motif.
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Tod’s calls in the band to show diverse appeal of Wave Bag
Italian apparel and accessories house Tod’s is highlighting the “special attitude” of its Wave Bag in a personality-driven campaign featuring modern creative talents.
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Is James Bond an inexhaustible branding partner?
The impending release of “Spectre,” the 24th entry in the James Bond film franchise, has made a host of chosen brands eager to offer consumers a Bond moment of their own.
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Carolina Herrera instills confidence in consumers via seduction rulebook
U.S. fashion label Carolina Herrera is educating on alluring tactics to promote the new editions of its men’s and women’s CH scents.
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Gucci emphasizes storytelling for updated Web site design
Italian fashion house Gucci has redesigned its Web site with integrated storytelling touchpoints for a richer consumer experience.
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Hudson’s Bay exec affirms massive shift from desktop to mobile
RANCHO MIRAGE, CA – A Hudson’s Bay Company digital executive at the Mobile Shopping Summit 2015 underscored the importance of the mass exodus to mobile Web in recent years and the need for retailers targeting affluent shoppers to provide optimized checkout experiences on mobile sites.
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Mercedes-Benz liberates the road to autonomy with connected car app
German automaker Mercedes-Benz is putting itself on the front-line of technological innovation with its latest mobile application.
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Lalique, Dolce & Gabbana, Barneys and Nina Ricci – Live news
Luxury Daily’s live news from Oct. 19 – Lalique expands decanter collaborations to include Patron Tequila; Dolce & Gabbana personalizes #DGFamily with kitten announcement; Barneys ups Instagram functionality via menswear Like2Buy; Nina Ricci evokes heritage for limited-edition fragrance update.
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Balmain, BMW, Prada and Chinese consumers – News briefs
Today in luxury marketing – Olivier Rousteing muses about Balmain for H&M; BMW, Uber team up to offer 7-series rides; Prada should be Prada; Chinese look yonder for luxury goods.
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Do not ignore the millionaire next door
Today, the wealthiest 10 percent of United States households consists of 12 million households with a net worth of $1 million or more. This is more than twice as many households, with more than twice as much wealth as in 2002.
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Finding the best payment solution for the retailer
Reliance on technology shows no signs of slowing down, and consumers have demonstrated a relentless demand for convenience. With just a few clicks, customized goods and services appear at the location of their choosing.
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Sarah Jones is editorial assistant on Luxury Daily, New York. Reach her at sarah@napean.com

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