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Mercedes-Benz focuses social platforms on golf – Luxury Daily

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April 10, 2015

Martin Kaymer, Mercedes-Benz brand ambassador

Martin Kaymer, Mercedes-Benz brand ambassador

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Harrods hosts Samsung takeover to bring cutting-edge technology to consumers
British department store Harrods is hosting its first technology branded takeover with Samsung to showcase a range of electronics including its Galaxy S6 smartphone released April 10.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Hermès invites consumers to wander through Paris in London exhibit
French leather goods house Hermès is celebrating the art of exploration and urban meandering with an exhibit at Saatchi Gallery in London.
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Chinese affluents research at home before purchasing abroad: Hurun exec
China has been thought of as an emerging luxury market for many years, but those who are considered luxury consumers are no longer “emerging.” They have become among the most knowledgeable and the highest spending affluent group in the world.
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Fortnum & Mason shows its sensitive side with storewide campaign
British department store Fortnum & Mason is getting consumers’ senses tingling with a storewide campaign created to appeal to the five senses of sight, sound, touch, taste and smell.
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Ferragamo bares its sole to revitalize Ballerina shoe
Italian apparel and accessories label Salvatore Ferragamo is reintroducing its Ballerina shoe to consumers through a campaign centered on social sharing.
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Nina Ricci keeps consumers curious with series of teaser videos
French fashion house Nina Ricci is keeping tensions high by teasing a third installment of short teasers before the official release of the full video for the brand’s new fragrance L’Extase.
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Mercedes-Benz focuses social platforms on golf
German automaker Mercedes-Benz is kicking off the golf season at The Masters with a social media-driven campaign featuring a new Instagram account focusing on the tournaments.
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Etro, Dolce & Gabbana, Kenzo and Aerin Beauty – Live news
Luxury Daily’s live news from April 9 – Etro advertises its printed patterns externally via Cabana magazine; Dolce & Gabbana refreshes Dolce fragrance for spring; Kenzo goes on global road trip in branded buses; Aerin Beauty combines love of beauty, art for lipstick box set.
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Leather goods, Lanvin, Aston Martin and London real estate – News briefs
Today in luxury marketing – At Goyard and Valextra, leather goods that are durable, versatile — and invisible; Alber Elbaz taking Lanvin to Dubai; Henrik Fisker, Aston Martin settle suit over Thunderbolt design; London’s empty luxury homes draw election penalty vow.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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5 reasons behind the menswear boom
No one can deny that menswear is having a bit of an extended moment.
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