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How much influence do fashion bloggers have?
Since fashion bloggers arrived on the scene about a decade ago, they have gained influence and grown to be leaders in the industry, says a new report by Fashionbi.
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Montblanc staggers holiday effort’s unveiling to stay top-of-mind
Germany’s Montblanc is pushing its ideology of “Made by hand. Given from the heart” this holiday season with a winter wonderland-themed narrative unveiled week-by-week.
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Farfetch holiday campaign gives fairy tales high fashion makeover
Ecommerce site Farfetch is enchanting consumers with a multi-chapter fairy tale for its holiday campaign, allowing the retailer to tell stories around the luxury items available in its network of boutiques.
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Affluents spend 15pc more in-store than online: report
Most affluents tend to shop in-store than online, but one-fourth of these consumers consider online a better option, according to a new report from Unity Marketing.
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Lancôme encourages online purchases with visualizer tool
Beauty marketer Lancôme is letting consumers see what a product will look like on a similar skin tone with a new ecommerce tool.
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Maserati looks back to origins by honoring entrepreneurs
Italian automaker Maserati is teaming with the Centre for Entrepreneurs to determine 100 of Britain’s most successful entrepreneurs to celebrate 100 years of Maserati.
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Brands rely on repetition to spur gifting in W magazine’s November issue
Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in the November’s W magazine by placing advertisements in the primary edition as well as the gift guide supplement.
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Mercedes-Benz celebrates elegance in social contest
German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.
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Hermès, Lanvin, Tiffany and Penhaligon’s – Luxury Daily
Luxury Daily’s live news from Nov. 25 – Hermès targets comic book fans with superhero scarves; Lanvin boosts family campaign via Instagram contest; Tiffany Q3 report falls short of estimates, remains strong; Penhaligon’s unveils exclusive fragrance bottles for Paris boutique.
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Luxury marketing, India, counterfeits and timepieces – News briefs
Today in luxury marketing – Six must dos for successful luxury goods marketing; Luxury car brands bet on super-rich; Omega and other luxury watch brands target knock-off smartwatch faces; Want a watch to go with that Aston Martin?
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Inviting nominations for the 2014 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Image tips from Tinder to solve mobile’s biggest problem
UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.
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Image tips from Tinder to solve mobile’s biggest problem
UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.
Click here to read the entire article on Luxury Daily

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