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BMW opts out of traditional channels for campaign promoting ActiveE model
Since the price of producing advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
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Architectural Digest plans for print, digital redesign sure to present ad opportunities
NEW YORK – Architectural Digest is undergoing a complete print, digital and mobile redesign, which it unveiled during an exclusive invitation-only preview on Thursday. It will likely provide more opportunities for advertisers.
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Mandarin Oriental promotes sinful affairs for Valentine’s Day
Luxury hotel Mandarin Oriental, New York, is inviting affluent couples to celebrate romance via several promotions that are available throughout the month of February.
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Mercedes-Benz builds hype for Fashion Week with Foursquare push
Mercedes-Benz is collaborating with Starbucks for a Foursquare initiative, where consumers can unlock special badges by following Starbucks Frappuccino with a chance to win passes to Fashion Week.
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Ritz-Carlton lures football fans to Dallas with special perks
Ritz-Carlton is wooing football fans to its Dallas location with special perks that are only available in the few days leading up to Super Bowl XLV.
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Jimmy Choo, Hermes, Hugo Boss and Conde Nast – News briefs
Today in luxury marketing – Jimmy Choo acquires Japanese business; Hermes’ sales jump 25pc, raise profit forecast; Hugo Boss net soars 58pc in Q4; Conde Nast experimenting, collaborating and partnering with luxury brands.
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Three keys to building a mobile-optimized Web site
If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem.
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