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Mercedes-Benz boosts awareness of museum via mobile app – Luxury Daily

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November 1, 2010

Mercedes-Benz Classics iPhone application

Mercedes-Benz Classics iPhone application

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Mercedes-Benz boosts awareness of museum via mobile app
Mercedes-Benz has launched a mobile application to promote its official museum in Stuttgart, Germany and worldwide vintage car service.
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Gilt Groupe highlights experience gifts to drive holiday strategy
Online flash-sale site Gilt Groupe is launching a dedicated holiday store this month that incorporates items from its Jetsetter and Gilt City brands to round-out a curated selection of experience-based gifts.
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Luxury Portfolio enhances Web experience with 3D property tours
Ultra-upscale real estate network Luxury Portfolio is bringing its realty collection to life by letting consumers launch 3D tours of the properties from its Web site.
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Shiseido’s Cle de Peau Beaute signs new face for brand advocacy
Cle de Peau Beaute has announced that actress Amanda Seyfried is the new spokeswoman and face of the brand.
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A blueprint for luxury brands to go mobile
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
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PPR, LVMH, Hermes and Facebook – News briefs
Today in luxury marketing – PPR third-quarter sales beat estimates on Asian demand for luxury goods; LVMH used equity swaps on Hermes; Search is still king, but less so with young adult Facebook users.
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