Bulgari fetes trademark designs, cultural relevance in exhibition
Italian jeweler Bulgari is gaining exposure by showing off its trademark designs and cultural relevance in an exhibition at the M. H. de Young Memorial Museum in San Francisco.
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Mercedes plugs new E-Class in mobile ads
German automaker Mercedes-Benz is boosting its new 2014 E-Class vehicles through two banner advertisements on the CBS News mobile applications.
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Tablets should be used to enhance discovery, depth of messaging: Forrester
Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy brands need to make sure they understand the difference between tablets and smartphones.
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Ritz-Carlton, Westchester targets summer travelers with locally-themed package
The Ritz-Carlton, Westchester, NY, is targeting summer travelers through a family-friendly, pirate-themed package and a historical tour offering that immerses guests in the local culture.
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Twitter beats Facebook in real-time relevance to mobile ads
Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.
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Exclusive items are core of luxury ecommerce success: 1stdibs
One-off items, a collaborative dealer network and global expansion drove online luxury marketplace 1stdibs to reach the $650 million sales benchmark, as reported by its dealers, at the end of 2012.
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Tiffany, Prada, Ralph Lauren and China – News briefs
Today in luxury marketing – Tiffany tops expectations; Prada vs. the UN; Ralph Lauren report to address shareholder issue; China to cut duties on Swiss watches.
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Driving in-store sales with mobile marketing
Few bricks-and-mortar retailers have taken full advantage of the opportunity to marry their location-based product inventory with shoppers’ location-based product demand.
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