Luxury marketers should focus beyond the affluent: Shullman
In a surprise twist for high-end marketers, it turns out that the majority of sales for luxury products come from Americans whose household incomes are less than $100,000 a year, according to Shullman research.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Chanel models Boy.Friend’s hidden appeal in lighthearted vignettes
French couture house Chanel is playing off the positioning of its Boy.Friend timepiece as a woman’s companion with a playful effort.
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86pc do not recall brand when viewing one of most popular static banner ad sizes: report
Internet users, especially the millennial and Generation Z cohort, have been exposed to digital advertising ad nauseam, and a new report from Yieldmo has found that this constant confrontation has not gone without its effects.
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Loewe colors in the lines to promote gifting collection
Spanish leather goods house Loewe is asking consumers to fill in the blanks about one of its designs.
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Mercedes-Benz allows in-home drivers complete control
German automaker Daimler’s Mercedes-Benz is now allowing consumers complete control over their vehicles without having to step foot outside of their homes through Google Home capability.
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Luxury Daily Awards’ 2016 winners: Gucci, Net-A-Porter and Mr Porter, Vogue and Euromonitor
Luxury Daily has announced Gucci as Luxury Marketer of the Year, Net-A-Porter and Mr Porter as Luxury Retailer of the Year, Vogue as Luxury Publisher of the Year and Euromonitor as Luxury Researcher of the Year 2016.
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Versace, Farfetch, Lexus and Four Seasons – Live news
Luxury Daily’s live news from Dec. 19 – Versace makes ecommerce, editorial dual priorities in relaunched site; Natalie Massenet reportedly up for Farfetch position; Santa trades reindeer for race car in Lexus fundraiser; Four Seasons Houston brings golfing indoors with simulation experience.
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Tom Ford, trade, Marriott and BMW – News briefs
Today in luxury marketing – Report: Tom Ford eyeing new product categories; Luxury goods feature in UK accord for South Korea trade talks; Marriott now has 8 luxury hotel brands it needs to somehow define individually; BMW shakes up US ad agency work.
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