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Men more likely jewelry purchasers, women more goal-oriented: Shullman – Luxury Daily

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May 31, 2016

Image courtesy of Michael Kors

Image courtesy of Michael Kors

Men more likely jewelry purchasers, women more goal-oriented: Shullman
Women may drive the luxury industry, but men are more frequent purchasers in numerous sectors, according to new research from The Shullman Research Center.
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Gucci consumers become co-designers with launch of DIY service
Italian fashion house Gucci is putting creative control in the hands of consumers with the launch of a DIY program, launching first at its Milan boutique.
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Bonhams encourages consumers to open up their jewelry boxes
Auction house Bonhams is prompting consumers to find the true value of their jewelry in a month-long valuation initiative.
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Mulberry spotlights reinvented handbag design with modern personalities
British apparel and accessories label Mulberry is gathering a diverse cast of women for a digital campaign surrounding its newly remodeled Bayswater handbag.
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Oversupply halts New York real estate, but ultra high-end flourishes
Price growth in New York’s luxury homes is continuing to flat line, according to StreetEasy’s April report.
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Mobile location data is accurate up to 30 meters: report
While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers’ programs.
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Top 5 brand moments from last week
Brands prepared for the future by reaching out to younger generations.
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Selfridges, Frederique Constant, Johnnie Walker and Chanel – Live news
Luxury Daily’s live news from May 27 – Selfridges’ CSR efforts recognized by retail peers for inaugural award; Swiss-made Frederique Constant purchased by Citizen Watch;
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Counterfeit beauty, Tiffany, Breitling and Alberta Ferretti – News briefs
Today in luxury marketing – Counterfeit beauty products are on the rise, according to ICE; Tiffany’s “old-world luxury” fails to charm millennials; Women pilots say Breitling watch company behind the times; Alberta Ferretti joins couture schedule.
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7 reasons for RFID in luxury retailing
The time for adoption of item-level RFID (radio-frequency identification) is finally here.
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