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Measuring mobile video beyond the click-through rate – Mobile Marketer

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November 2, 2012

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Measuring mobile video beyond the click-through rate
Brands such as Tide, McDonald’s and Snickers are steadily incorporating mobile video into their overall initiatives to drive awareness and sales. However, marketers need to be digging deeper into the analytics around their campaigns to gauge success.
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Skittles, 7-Eleven reward consumers through mobile game
Wrigley’s Skittles and 7-Eleven have teamed up with Kiip to reward consumers when they play the Unblock Me mobile game.
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App developers face potential fines over lack of privacy policies
In a sign of the growing scrutiny on mobile privacy issues, California’s attorney general Kamala Harris sent letters this week to dozens of application developers giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.
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National Geographic taps iPhone to showcase daily content
National Geographic has rolled out an iPhone application of its monthly magazine that uses content such as games and social media to keep users coming back on a daily basis.
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Powerade juices up Endomondo app with hydration meter
Coca-Cola brand Powerade is teaming up with app-based social fitness community Endomondo to sponsor a new feature, the Powerade hydration meter, as well as a series of sports challenges.
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