Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, JetBlue Airways, Gilt Groupe, Warburg Pincus and Forrester Research. This daylong New York event is a must-attend for retailers, brands, financial services firms, marketers, ad agencies, publishers and market researchers looking to devise and implement smart mobile commerce strategy and tactics tying in with other channels, including in-store integration.
At this exclusive summit organized by this publication at the Time & Life Building in Midtown Manhattan across from Radio City Music Hall, attendees will get to listen and meet with key executives moving the needle for mobile commerce and mobile integration within retail stores. The conference, whose agenda is below, will be limited to only 200 delegates.
“What retailers and financial services institutions are discovering with mobile this year is its stealth growth and how the medium has insinuated itself into the very plumbing and wiring of retail,” said Mickey Alam Khan, editor in chief of Mobile Commerce Daily and Mobile Marketer, New York.
“More than sales over smartphones and tablets is the potential to use mobile as an amplifier for bricks-and-mortar where the bulk of retail is still conducted,” he said. “Now is not the time to discuss mere mobile sites or apps, but to elevate the conversation to recognizing the customer in-store, nearby, at work and at home, and accordingly anticipating and tailoring to that behavior.”
Now in its fourth year, the prestigious Mcommerce Summit is designed to help retailers and marketers gauge the progress of their peers and competitors in mobile, helping shape strategy, tactics and execution in the multichannel context.
This year’s agenda will cover how mobile is helping Walgreens capture shopper loyalty in an increasingly digital world, Staples’ new approach to handling business sourced from the store, online and mobile mediums, Marriott’s emphasis on engaging customers on mobile and how mobile marketing and commerce is changing Wendy’s root and branch in terms of outreach and operations.
Also included in the program are learning experiences from Sephora’s shoppable content, how Gilt has successfully transitioned to a mobile commerce retailer, the mobile transformation of air travel as experienced by JetBlue and exclusive data and insights from Forrester Research on the mobile mind shift that will affect retailers and marketers and disrupt existing business models.
The event is priced at $695 for the day, which includes breakfast, lunch and cocktails.
For sponsorship, please contact Jodie Solomon at [email protected].
The Mcommerce Summit is part of this publication’s exclusive summit series, which includes Mobile FirstLook, Mobile Marketing Summit and Mobile Women to Watch Summit. The events are held in New York.
This year’s agenda can also be accessed on http://www.mcommercesummit.com.
The agenda is below.
AGENDA
Mcommerce Summit: State of Mobile Commerce 2014
Thursday, May 1, 2014
A Napean presentation
Venue
Time & Life Building
1271 Avenue of the Americas (between 50th and 51st Streets)
8th Floor Auditorium
New York, NY 10020
7:30 a.m. – 8:30 a.m.
Registration and Breakfast
8:30 a.m. – 8:45 a.m.
Welcome Address
Mobile’s Potential as the Wiring and Plumbing of Retail
Speaker:
Mickey Alam Khan, editor in chief, Mobile Commerce Daily and Mobile Marketer
8:45 a.m. – 9:30 a.m.
Opening Keynote
Walgreens: How the Drugstore Giant Earns Enduring Shopper Loyalty Via Mobile Commerce Efforts
Walgreen Co. is the nation’s largest drugstore chain with fiscal 2013 revenue of $72 billion generated via nearly 8,700 stores, ecommerce and mobile commerce. Not surprisingly, the retailer has invested heavily in integrating mobile into its store, digital and loyalty operations as part of its multichannel strategy. The company’s mobile portfolio comprises smartphone and iPad applications, a mobile Web site and text alerts. Services offered via mobile include weekly ad coupons, access to the healthcare clinic, pill reminder, refills by scan, photo printing, printing from Instagram, photo cards, posters and canvas, prescription transfers and pharmacy chat. In addition, there are text alerts for prescription readiness and refill reminders as well as delivery of special offers via SMS to its database of millions. Balance Rewards customers – 85 million enrollees – can also manage their loyalty program on mobile. In fact, Walgreens was one of the first retailers to build a loyalty program from a mobile platform. The keynoter will discuss:
• Progress made by Walgreens on mobile platforms, including mobile commerce
• How consumers are weaving in mobile into their regular shopping habits
• Walgreens’ approach to capturing shopper loyalty in an online and mobile world
• Integrating mobile into other channels including store and what works and what does not: Walgreens’ recipe
• Mobile commerce best-practice tips for store-based retailers
Speaker:
Tim McCauley, senior director of mobile commerce, Walgreens
9:30 a.m. – 9:45 a.m.
Break
9:45 a.m. – 10:30 a.m.
Research
Forrester Research: The Mobile Mind Shift and What it Means for Marketers
Customers expect marketers to serve them in their moment of need in their relevant context anywhere, anytime. This expectation is changing everything about marketers’ business, from how they sell and market to their business model and underlying processes, platforms and organization. That is the view of Forrester Research, one of the leading market researchers in the space and the topic of its new book due out in June. In this session, attendees will get a taste of what is to come in mobile commerce, including:
• Key trends in mobile commerce, including actionable data
• How mobile devices are changing consumer behavior
• How mobile will disrupt existing business models
• Mobile best practice for marketers and retailers
Speaker:
Julie Ask, vice president and principal analyst, Forrester Research
10:30 a.m. – 10:45 a.m.
Break
10:45 a.m. – 11:30 a.m.
Staples: How Mobile is Transforming the Ecommerce Behemoth’s Dialogue with Customers
As the second-largest Internet retailer and the company that invented the office superstore concept back in 1986, Staples knows a few things about marketing to its customers. But with the mobile explosion over the last several years the dynamics of the retailer-customer interaction has changed and Staples has had to evolve with it. From online to in-store to mobile devices, and increasingly a combination of all three, Staples has had to rethink how it talks to its customers and what the shopping experience looks like. With a new ecommerce team put in place over the past year, the company has dramatically overhauled its digital assets to change not only the customer journey, but also the perception of Staples overall. With that in mind, this session will cover:
• The evolution of mobile at Staples
• What Staples customers are telling the company they want to view and buy
• How Staples views each mobile channel
• The importance of connected commerce within the user experience
• The integration of mobile into stores
• Investments that Staples is making to make more mobile commerce happen
Speaker:
Faisal Masud, executive vice president for global ecommerce, Staples
11:30 a.m. – 11:45 a.m.
Break
11:45 a.m. – 12:30 p.m.
Wendy’s: Moving the Fast-Feeder from a TV-Centric Outreach to Encompass Mobile, Social and Digital
Fast-food chain Wendy’s has been a traditional company, especially when it comes to marketing. Television campaigns such as “Where’s the Beef” and decades of commercials featuring founder Dave Thomas showed a significant reliance on TV advertising dating back to the retailer’s establishment in 1969. In the last two years, Wendy’s has become one of the fastest-growing companies in digital and mobile marketing, winning dozens of awards and being publicly recognized by many. This session will discuss the process to move this large, well-established brand to the modern marketing age, learnings along the way and where Wendy’s thinks mobile is headed. In particular, attendees will learn:
• How Wendy’s used social listening and digital insights to define its digital and social strategy
• How Wendy’s used Nielsen and other partners to prove the effect of digital
• How Wendy’s marketing department, management and franchisees were convinced of the power of mobile and digital
• The importance of mobile and social media for small, location-sensitive purchases
• How Wendy’s views mobile and social as inseparable
• Where Wendy’s thinks mobile is headed
Speaker:
Brandon Rhoten, vice president in charge of digital and social, Wendy’s
12:30 p.m. – 2 p.m.
Sponsored Lunch Break
1 p.m. – 1:25 p.m.
Skava Presentation
1:30 p.m. – 2 p.m.
Warburg Pincus: A Private Equity Firm Looks at Mobile Opportunities
Speaker:
Dinesh Moorjani, executive-in-residence, Warburg Pincus
2 p.m. – 2:45 p.m.
Gilt Groupe
Speaker:
Jason John, vice president of online, mobile and social, Gilt Groupe
2:45 p.m. – 3 p.m.
Break
3 p.m. – 3:45 p.m.
JetBlue Airways: Transforming Air Travel through the Use of Mobile
As one of the most customer-focused airlines, JetBlue Airways is known for rolling out the latest technological advances geared to making travel bookings, confirmations and alerts a seamless experience across online, mobile and phone channels. Whether for business or simply for pleasure, mobile has had a major influence on air travel. More airlines use mobile for travel services, commerce and marketing, as well as extending their brand through the medium. In this session, attendees will learn how JetBlue has used mobile to not only engage with its customers, but also enhance the travel experience for the connected traveler. In addition, the speaker will discuss:
• Building a digital landscape for success
• Driving brand loyalty through mobile and social
• What is next in emerging technology
• JetBlue case studies and highlights
• Best-practice tips
Speaker:
Jonathan Stephen, head of mobile and emerging technologies, JetBlue Airways
3:45 p.m. – 4 p.m.
Break
4 p.m. – 4:45 p.m.
Marriott Hotels
Speaker:
Vikas Chawla, vice president of mobile and digital, Marriott
4:45 p.m. – 5 p.m.
Break
5 p.m. – 5:45 p.m.
Closing Keynote
Sephora: Evolution of Digital Marketing and Commerce with Inspiring and Educational Content
Sephora is a key unit of Louis Vuitton Moet Hennessy, the world’s largest luxury goods conglomerate, with 1,300 stores in 27 countries. The chain, which is the No. 1 beauty products retailer, sells perfumes, colognes, cosmetics and skincare products geared to women who are at the forefront of tech early adopters in retail with a heavy involvement in mobile and social commerce. Attendees to this session will learn how Sephora continues to evolve its digital marketing efforts this year, including:
• Sephora’s digital point of view
• User-generated: Inspiring, shoppable content
• Sephora University: Sharpening her skills
• Learnings and best-practice tips for mobile commerce in 2014
Speaker:
Johnna Marcus, director of digital business development, Sephora
5:30 p.m.
Raffle for Dom Perignon
5:30 p.m. – 7 p.m.
Sponsored Cocktails
Hotels in the Midtown Manhattan neighborhood (from nearest to farthest):
The Hilton New York
1335 Avenue of the Americas, New York, NY 10019; tel: 212-586-7000
Please click here for the Web site
The Palace Hotel
455 Madison Avenue, New York, NY 10022; tel: 212-888-7000
Please click here for the Web site
The Bryant Park Hotel
40 West 40th Street, New York, NY 10018; tel: 212-869-4446
Please click here for the Web site
New York Marriot Marquis
1535 Broadway, New York, NY 10036; tel: 212-398-1900
Please click here for the Web site
Sheraton Times Square
811 Seventh Avenue, New York, NY 10019; tel: 212-581-1000
Please click here for the Web site
Hotels in the Lower Manhattan neighborhood:
DoubleTree by Hilton Hotel New York City – Financial District
8 Stone Street, New York, NY 10004; tel: 212-480-9100
Please click here for the Web site
The Ritz-Carlton Battery Park
Two West Street, New York, NY 10004; tel: 212-344-0800
Please click here for the Web site
New York Marriott Downtown
85 West Street at Albany Street, New York, NY 10006; tel: 212-385-4900
Please click here for the Web site
W New York Downtown, 123 Washington Street (entrance on Albany Street), New York, NY 10006; tel: 646-826-8600
Please click here for the Web site
Millennium Hilton
55 Church Street, New York, NY 10007; tel: 212-693-2001
Please click here for the Web site