Mcommerce necessary for driving ROI during holidays
Luxury brands need to look at improving or creating their mobile commerce platforms to be easy-to-use and trustworthy when the busy holiday season starts to take shoppers by storm.
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Neiman Marcus shrugs off economic overhang with extravagant 2011 Christmas Book
Department store Neiman Marcus unveiled its annual Christmas Book yesterday, filled with extravagant gifts such as speedboats, a Ferrari and international trips for the affluent consumer who really does have everything – and wants more.
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Tiffany, Swarovski top jewelry, watch-specific digital IQ study: L2 Think Tank
Tiffany & Co., Swarovski and Jaeger-LeCoultre are leading the jewelry and watch industry in digital marketing largely due to their dedication to social media, according to the most recent L2 Think Tank Digital IQ Index.
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Brands must encourage mutual data privacy strategies with tech-savvy consumers: McCann
NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide.
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Mercedes gets family friendly with Los Angeles drivers education program
German automaker Mercedes-Benz is opening its second driving academy to educate and train teenagers in Los Angeles in a move that may increase its reputation as a family-oriented brand.
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Manolo Blahnik, Cartier and counterfeits – News briefs
Today in luxury marketing – Manolo Blahnik shoes regain “it” status in fashion world; Cartier in Japan signals luxury’s first growth since 2007; Counterfeits seized in Washington.
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The challenges of crafting a mobile media strategy
With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.
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