Van Cleef & Arpels debuts Flipboard magazine to house social content
French jewelry maison Van Cleef & Arpels has combined its social media accounts into the jeweler’s first Flipboard magazine issue for a seamless experience that will promote sharing and educate consumers about the brand’s inner workings.
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Rolls-Royce draws new clients via modernized vehicle line
Rolls-Royce Motor Cars is eyeing its fifth consecutive year of record sales led by surging demand for bespoke vehicles and a revamped product line.
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Anya Hindmarch solves handbag disorganization with ecommerce video
British accessories label Anya Hindmarch is showing consumers how to get organized with a new video feature on its Web site.
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Hennessy, The Macallan make top 10 in L2 spirits report
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2 Think Tank.
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Fendi gets personal with blog-style content
Italian fashion house Fendi has released the second chapter of its Fendi Confidential column that documents the models behind-the-scenes at photo shoots from stylist Charlotte Stockdale’s perspective.
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Loewe revamps existing fragrance collection with athletic twist
Spanish leather goods maker Loewe is strengthening its men’s fragrance collection with the addition of four sport scents that are targeted toward a 21st century sporting man.
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Loro Piana introduces new material with informative cartoon
Italian apparel label Loro Piana is educating consumers about the making of its new material baby cashmere through a cartoon feature on its Web site.
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McLaren keeps it simple and smooth for 650S app
British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.
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Architectural Digest to increase design show engagement via direct purchasing options
Condé Nast-owned shelter publication Architectural Digest is bringing the pages of its magazine to life with the first shoppable Architectural Digest Home Design Show held in New York March 20-23.
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Dior, Daimler, Tesla and Lexus – News briefs
Today in luxury marketing – Peter Philips’ colorful plans for Dior; Daimler first to issue corporate ‘panda’ bond in China; Teslas in California help bring dirty rain to China; Lexus salesmen are begging Lexus to make a luxury van.
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