How to market to the various kinds of luxury consumers
As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.
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Top 10 luxury apparel and accessories efforts of H1
As consumers are becoming more digitally inclined, luxury apparel and accessories brands are finding ways of telling their stories through creative films or multimedia projects.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Chanel sports curated beauty on French beaches
French fashion house Chanel is inviting consumers to experience its founder’s favorite beaches through a trio of curated beauty looks.
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Givenchy gets unfiltered treatment with live-streamed photo shoot
French apparel house Givenchy is inviting its followers to watch the making of an editorial spread featuring its most recent menswear collections through a live stream feature on fashion site Showstudio.
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Luxury travelers make up to 18 purchases before a trip: report
The time period before a consumer takes a trip is an ideal time to target them with retail advertisements, due to a higher likelihood they will convert, according to new research from Rocket Fuel.
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IPhone, not Apple Watch, is Apple’s biggest success in latest quarter
With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.
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McLaren holds golden boot social contest to fete partnership
British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.
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Sentient Jet captures fervor of 2015 equestrian season in VIP package
Private aviator Sentient Jet, together with its partner the Breeders’ Cup, is offering equestrian lovers an opportunity to witness horse racing history through its latest promotional effort.
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Neiman Marcus, Galeries Lafayette, Michael Kors and Four Seasons – Live news
Luxury Daily’s live news from July 22 – Neiman Marcus partners with The RealReal to expand in-store consignment; Galeries Lafayette highlights regional art with window displays; Michael Kors expands Watch Hunger Stop campaign with new ambassador; Four Seasons promotes California properties with coastal tour.
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Nokia maps, Chinese tourists, Caroline Herrera and Oscar de la Renta – News briefs
Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.
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