Hästens wants to change customer understanding of shopping for $6K-$99K beds
Swedish luxury bed manufacturer Hästens, maker of products ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.
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How to stand out in Baselworld’s over-the-top booth craze
Luxury watchmakers are attempting to out-build each other’s booths with giant structures and complex architectural designs at the 2013 Baselworld Watch and Jewelry Show April 25-May 2 in Basel, Switzerland.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Jaguar blends lifestyle, sales push in F-Type film
After months of hype, Jaguar Land Rover released its short film called “Desire” to push brand lifestyle and up curiosity in the new F-Type model.
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Saint Laurent, Bergdorf target hip shoppers via first concept shops-in-shop
French fashion house Saint Laurent Paris is opening its first North American men’s and women’s concept shops-in-shop in New York department store Bergdorf Goodman.
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McIntosh enhances brand experience via mobile app
High-end home entertainment brand McIntosh Laboratory Inc. is enhancing the consumer experience through updates to its mobile application that include compatibility with certain products and a history section.
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Prada, Dior, luxury watchmakers and India – News briefs
Today in luxury marketing – Behind Prada’s astounding results; Dior Homme hits Beijing; Watchmakers find gold rush in China is slowing down; Luxury carmakers chase India’s young, female and frugal.
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Luxe event in Singapore highlights behavior unique to wealthy Asian consumers
The Asian appetite for luxury manifests itself differently from that in the West. That came out loud and clear at Luxury Keynotes in Singapore.
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Implications of Facebook Home for marketers
By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d’etat.
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