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McDonald’s takes bigger plunge into mobile with new marketing effort – Mobile Marketer

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June 13, 2012

Mobile Marketer today – McDonald’s takes bigger plunge into mobile with new marketing effort; Coca-Cola exec: Brands may pay for content delivery in some cases.

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McDonald’s takes bigger plunge into mobile with new marketing effort
Fast food giant McDonald’s is proving that it is a force to reckon with in the mobile space with a new mobile advertising campaign that promotes its breakfast items.
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Coca-Cola exec: Brands may pay for content delivery in some cases
NEW YORK – A Coca-Cola executive said that there may be instances when it makes sense for a brand to pay for the delivery of a video, during a lively conversation at the MMA Forum yesterday about how growing video consumption is going to be funded going forward.
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Chase exec: Mobile users engage with brand 12 times per month
NEW YORK – A JPMorgan Chase executive at the 2012 MMA Forum said that its mobile users are engaging with the brand an average of 12 times per month via mobile.
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Verizon Wireless’ shared data plans could drive mobile video, SMS
In a significant move reflecting how mobile is increasingly about data as much as or even more than video, Verizon Wireless is the first major U.S. wireless carrier to launch a shared data plan.
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Hyundai exec: Mobile maximizes marketing exposure
NEW YORK – A Hyundai executive at the 2012 MMA Forum said the company believes that mobile marketing is an effective tool because it gives the brand maximum exposure.
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Get back to building brands with mobile: Millennial Media exec
NEW YORK – A Millennial Media executive at the 2012 MMA Forum said that it is important for marketers to have a mobile-first approach, especially since the device is becoming the go-to screen for user experiences.
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