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McDonald’s solidifies mobile reign with new app, rich media advertising campaign – Mobile Marketer

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February 25, 2013

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McDonald’s solidifies mobile reign with new app, rich media advertising campaign
McDonald’s is using a new mobile application and rich media advertising to get the word out about its new Fish McBites products.
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Budweiser ramps up social efforts for Black Crown product with mobile
Anheuser-Busch’s Budweiser is getting consumers hyped up about its Black Crown beer through a new mobile campaign that aims to amplify its Facebook presence.
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Gillette banks on mobile to spur consumer engagement
Procter & Gamble’s Gillette recently used QR codes, paid media and social media as part of a bigger campaign to encourage consumers to take a poll, which appears to be working with 34 percent of the campaign’s traffic coming from smartphones and tablets.
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Samsung Galaxy S impressions grow 182pc year-over-year: report
All versions of Samsung’s Galaxy S smartphone saw a major boost in mobile advertising impressions from 2012, according to a new study from Millennial Media.
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