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McDonald’s rides rich media wave in latest mobile marketing push – Mobile Marketer

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April 9, 2013

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McDonald’s rides rich media wave in latest mobile marketing push
McDonald’s has turned to rich media again to take its new mobile marketing campaign to a whole new level and encourage consumers to learn more about its latest chicken wraps.
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Red Bull triggers social engagement via mobile advertising
Red Bull is enlisting mobile and social advertising to launch three new energy drink flavors.
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AT&T’s Boston Marathon app helps fans keep track of runners
The Boston Athletic Association and AT&T have introduced the official Boston Marathon mobile application, giving fans a way to easily track the progress of their favorite runners.
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Burton Snowboards enhances snowboarding experience via companion app
Burton Snowboards has partnered with Nokia on a mobile application to engage snowboarders and skiers while they are on the slopes.
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