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McDonald’s beefs up mobile efforts via targeted campaign – Mobile Marketer

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August 16, 2012

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McDonald’s beefs up mobile efforts via targeted campaign
Fast food giant McDonald’s is continuing to use mobile advertising to not only solidify its place in the industry and stay ahead of the competition, but drive new and existing customers to its locations.
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Media consumption on mobile outpaces TV: report
With Americans consuming more media on mobile devices than any other channel, these users are more influenced by ads appearing on their mobile devices compared with other channels, according to a new report from InMobi.
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Cartoon Network lets users watch TV, play games simultaneously via mobile app
Cartoon Network has rolled out a new mobile application that lets its viewers watch content live and play games at the same time.
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Olay, Herbal Essences target Hispanic mobile users via Latina app
Latina magazine has a new mobile companion app that is already generating revenue via advertising from brands such as Olay and Herbal Essences.
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Ford equips employees with iPad to bolster foot traffic, engagement
Ford is placing big bets on the iPad as a sales and education medium with a nationwide program that arms dealership employees with the devices and a custom-built application to help consumers through the car buying process.
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Future of mobile site design
The mobile device industry is becoming more distorted with hardware manufacturers adapting device design and functionality to cater for the different scenario types.
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