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McDonald’s showcases Instagram campaign through mobile
McDonald’s is propelling consumers to connect with the brand on Instagram and take pictures of their favorite meals via a new mobile advertising campaign.
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CBS rolls out full-episode streaming app to drive viewership
CBS has debuted a new CBS iPhone and iPad application that lets streams episode of its primetime, daytime and late night programming.
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Conair drives 800K mobile video views by offering app users digital rewards
Hair styling appliance manufacturer Conair recently drove 800,000 completed mobile video views over 7 weeks by offering users a way to earn digital rewards in exchange for engaging with the brand’s content.
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Multiscreen users not as plugged into synched content as some think: Microsoft
Sixty-eight percent of consumers who use two or more screens simultaneously are using the devices to access unrelated content, according to a new report from Microsoft Advertising.
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Zaxby’s strengthens SMS efforts via in-store calls-to-action
Fast food chain Zaxby’s is rolling out a mobile campaign that is aimed at helping franchise owners build their mobile databases to send out targeted SMS messages.
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