ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Maytag, The Onion wash social media clean, blending comedy, functionality – Mobile Marketer

Author

Staff reports

Maytag, The Onion wash social media clean, blending comedy, functionality
Home appliance brand Maytag has enlisted the help of satirical news outlet The Onion for a series of social media posts in support of its campaign to clean up political trash talk from news feeds, blending humor, usefulness and creativity to stand out.
Please click here to subscribe to Mobile Marketer for free

How MapQuest spurred user profile completion with in-app push notifications
MapQuest leveraged segmentation to incite its application users to add their home and work addresses into their profiles – which typically results in more engagement and brand loyalty – resulting in targeted users being 1000 percent more likely to take action upon receiving a push notification.
Please click here to subscribe to Mobile Marketer for free

Brands bark up social tree to celebrate everyone’s love of dogs
Amazon, HomeGoods and Target were among many brands fetching a connection to animal lovers on social media by celebrating National Dog Day through a wide range of trending social content such as memes, GIFs, funny photos, heartfelt stories and polls.
Please click here to subscribe to Mobile Marketer for free

Click here to subscribe to Mobile Marketer for free