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Maytag, The Onion wash social media clean, blending comedy, functionality – Mobile Marketer

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August 29, 2016

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Maytag, The Onion wash social media clean, blending comedy, functionality
Home appliance brand Maytag has enlisted the help of satirical news outlet The Onion for a series of social media posts in support of its campaign to clean up political trash talk from news feeds, blending humor, usefulness and creativity to stand out.
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How MapQuest spurred user profile completion with in-app push notifications
MapQuest leveraged segmentation to incite its application users to add their home and work addresses into their profiles – which typically results in more engagement and brand loyalty – resulting in targeted users being 1000 percent more likely to take action upon receiving a push notification.
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Brands bark up social tree to celebrate everyone’s love of dogs
Amazon, HomeGoods and Target were among many brands fetching a connection to animal lovers on social media by celebrating National Dog Day through a wide range of trending social content such as memes, GIFs, funny photos, heartfelt stories and polls.
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