De Beers extends role beyond proposals to assist with wedding planning
British jeweler De Beers is beginning a journey alongside brides-to-be with nuptial-themed content, placing its engagement rings at the campaign’s center.
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Top 10 luxury brand multichannel efforts of Q1
As marketing verticals continue to condense, brands have output experiential efforts bridging the physical and digital.
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Christian Louboutin celebrates friendship, artisanship with charity project
French footwear and accessories label Christian Louboutin is sending support to women in Senegal through a partnership with a local initiative.
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Matches Fashion spurs interactive engagement via Facebook Live
Retailer Matches Fashion is leveraging the new Facebook Live to bring to life a three-day events series happening at New York’s WOM Townhouse.
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With billionaire population rising, superyachts prepare to follow
NEW YORK – Superyachts provide a peerless luxury for the ultra-wealthy, but selling the segment on the industry is still a challenge, according to an executive at Wealth-X.
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Aston Martin slides Down Under to demonstrate vehicle finesse
British automaker Aston Martin is taking its consumers Down Under with its latest program.
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Can brands turn real-time Facebook Messenger chats into meaningful engagements?
Staples, Fandango, 1800Flowers and CNN are among the first brands to reach out directly to Facebook Messenger’s large audience as part of a chatbot push announced April 12 at an annual meeting Facebook holds for its developers.
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LVMH, Versace, Ralph Lauren and Ritz-Carlton – Live news
Luxury Daily’s live news from April 13 – LVMH supports tech startups through Parisian event placement; Versace welcomes home interiors collection to further brand DNA; Ralph Lauren captures first love in a bottle; Ritz-Carlton opens first property in Hungary.
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Burberry, Alibaba, Iran and BMW – News briefs
Today in luxury marketing – Burberry’s CEO fights to gain luxury customers; Alibaba joins anti-counterfeit group as first ecommerce member; Italy’s fashion industry signs deal to build ties with Iran; BMW UK speeds up test drive recruitments with Facebook tool.
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Why every brand needs to become a platform
Platforms are at the core of the successful businesses of the future.
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