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Matches Fashion spurs interactive engagement via Facebook Live – Luxury Daily

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April 14, 2016

Promotional image for Matches Fashion

Promotional image for Matches Fashion

De Beers extends role beyond proposals to assist with wedding planning
British jeweler De Beers is beginning a journey alongside brides-to-be with nuptial-themed content, placing its engagement rings at the campaign’s center.
Click here to read the entire article on Luxury Daily

Top 10 luxury brand multichannel efforts of Q1
As marketing verticals continue to condense, brands have output experiential efforts bridging the physical and digital.
Click here to read the entire article on Luxury Daily

Christian Louboutin celebrates friendship, artisanship with charity project
French footwear and accessories label Christian Louboutin is sending support to women in Senegal through a partnership with a local initiative.
Click here to read the entire article on Luxury Daily

Matches Fashion spurs interactive engagement via Facebook Live
Retailer Matches Fashion is leveraging the new Facebook Live to bring to life a three-day events series happening at New York’s WOM Townhouse.
Click here to read the entire article on Luxury Daily

With billionaire population rising, superyachts prepare to follow
NEW YORK – Superyachts provide a peerless luxury for the ultra-wealthy, but selling the segment on the industry is still a challenge, according to an executive at Wealth-X.
Click here to read the entire article on Luxury Daily

Aston Martin slides Down Under to demonstrate vehicle finesse
British automaker Aston Martin is taking its consumers Down Under with its latest program.
Click here to read the entire article on Luxury Daily

Can brands turn real-time Facebook Messenger chats into meaningful engagements?
Staples, Fandango, 1800Flowers and CNN are among the first brands to reach out directly to Facebook Messenger’s large audience as part of a chatbot push announced April 12 at an annual meeting Facebook holds for its developers.
Click here to read the entire article on Luxury Daily

LVMH, Versace, Ralph Lauren and Ritz-Carlton – Live news
Luxury Daily’s live news from April 13 – LVMH supports tech startups through Parisian event placement; Versace welcomes home interiors collection to further brand DNA; Ralph Lauren captures first love in a bottle; Ritz-Carlton opens first property in Hungary.
Click here to read the entire article on Luxury Daily

Burberry, Alibaba, Iran and BMW – News briefs
Today in luxury marketing – Burberry’s CEO fights to gain luxury customers; Alibaba joins anti-counterfeit group as first ecommerce member; Italy’s fashion industry signs deal to build ties with Iran; BMW UK speeds up test drive recruitments with Facebook tool.
Click here to read the entire article on Luxury Daily

Why every brand needs to become a platform
Platforms are at the core of the successful businesses of the future.
Click here to read the entire article on Luxury Daily

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