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MasterCard, Wired make magazine pages shoppable through iPad app

June 16, 2011

MasterCard is sponsoring Wired’s June iPad edition and helping consumers instantly purchase products via the pages of the digital magazine.

Consumers can buy the June issue – The Smartest Jobs in America – and download it to their iPad device. Readers can tap the pages of the issue to browse products and buy them via their tablet.

“Wired’s June issue app marks the first year anniversary of the brand’s app launch on the iPad,” said Kellie Cunningham, spokeswoman for MasterCard.

“The May app rolls out with new sharing and tcommerce capabilities featuring MasterCard, which represent the evolving Wired tablet experience going forward,” she said. “MasterCard is always seeking to test and learn opportunities that will allow core audiences to engage with the brand in innovative ways, and will ultimately drive card usage at point of sale.

“As a way for MasterCard to reach the core affluent segment, we partnered with Wired magazine in a tcommerce opportunity.”

New way to shop
When readers click on a product they like, a square window pops up and features the product information, the price and a buy now option.

Consumers are then redirected to Amazon’s site where they can buy the product.

“The iPad is undoubtedly the most popular tablet in the market today and Wired and MasterCard, in an effort to enhance the consumer experience with the product, are bringing consumers a unique retail functionality,” Ms. Cunningham said.

“This tcommerce sponsorship gives readers the ability to instantly purchase products reviewed in the magazine’s trusted test section through a simple “Buy Now” button within Wired’s iPad app,” she said.

Consumers can shop via the iPad edition

MasterCard will have visible presence for four months through branding at point of purchase, as well as in-book.

“MasterCard is focused on delivering innovative applications and services that help make life easier not only for MasterCard cardholders, but for all consumers,” Ms. Cunningham said. “With the success we’ve encountered with applications on the iPhone, Blackberry and Android, we believe an iPad application is natural progression.”

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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