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Maserati takes customization to mobile through QR placement – Luxury Daily

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February 23, 2012

Nordstrom tops customer experience rankings: study
Department store chain Nordstrom is top of the list in terms of retail customer experience, according to findings from the American Customer Satisfaction Index.
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Maserati takes customization to mobile through QR placement
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
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Ritz-Carlton completes $65M installment to increase customer experience
Ritz-Carlton Hotel Co. is planning a multichannel marketing effort to flaunt its just-completed five-year, $65 million investment to its Amelia Island, FL, property to further enhance the guest experience.
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Android claims 47pc of 2011 device impressions: study
Android snapped up 47 percent of device impressions on Millennial Media’s network in 2011 followed by Apple devices with 33 percent, according to the mobile ad network’s latest report.
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Jaguar Land Rover, international economies and Estée Lauder – News briefs
Today in luxury marketing – Jaguar Land Rover selects China partner; Estée Lauder for Mad Men; Anti-piracy pact falters after protests.
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Why is Australia a no-go for going mo?
It is not surprising that Australians spend the majority of their time outside and opt to surf the Web via their mobile devices rather than run back to their desktops.
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