Political statements are trending as fashion week takes on current events
With an increasingly divisive political climate, designers and the greater fashion community are using their public platforms to advocate their views.
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Luxury Daily transitions Feb. 27 to paid-subscription model
As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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Gucci streamlines culture of inclusion, diversity in nonprofit partnership
Kering’s Gucci is enhancing its values of inclusion and diversity by becoming a Parks – Liberi e Uguali member.
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Social influencer content outperforms designers on Instagram: report
Plus-sized model and social media influencer Iskra lead the way for the top content coming out on Instagram from New York Fashion Week, as influencer content saw the most engagement well beyond designer content, according to Chute.
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Kenzo casts music as central character in spring campaign film
French fashion label Kenzo is continuing its cinematic approach for its spring/summer 2017 campaign, which tells a musical tale.
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68pc of marketers struggle to achieve real-time view of customer
Personalizing interactions with consumers provides proven benefits to a company’s bottom line, but many marketers find that organizational silos get in their way of delivering a truly individualized experience.
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Maserati looks to social users to name limited-edition vehicle
Italian automaker Maserati is giving the power of naming its latest limited-edition vehicle to its fans as part of a social media campaign to make a dramatic release.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Swiss watches, Longchamp, cognac and Fortnum & Mason – Live news
Luxury Daily’s live news from Feb. 21 – Swiss watch exports down 6.2pc in January; Longchamp, Marchon team for branded eyewear debut; Cognac’s “big four” responsible for 90pc of retail value: IWSR; Fortnum & Mason handpicks teas for monthly mailer.
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Chanel, BMW, 1OAK and Nigeria – News briefs
Today in luxury marketing – Chanel plots Year of Gabrielle; BMW, Mobileye in deal to collect map data for self-driving cars; Secrets of success from 1OAK, the $250M nightclub; Nigeria: Africa gets ready for its first luxury ecommerce platform.
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Contextualized and individualized shopper experience key to mobile campaigns
As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.
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How artificial intelligence will transform marketing
Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.
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