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Maserati adds mobile functionality to print ad – Luxury Daily

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November 27, 2012

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Karl Lagerfeld: Luxury influencer or overachiever?
As the creative direction behind Chanel, ringmaster of his own fashion label and one to take on multiple side projects, experts agree that Karl Lagerfeld’s extensive résumé is not to be countered, but embraced by industry insiders and consumers alike.
Click here to read the entire story on Luxury Daily

Can marketers offer Cyber Monday deals and maintain luxury status?
Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Louis Vuitton personalizes Facebook marketing through notifications
French label Louis Vuitton is upping its Facebook strategy for the multichannel L’Invitation au Voyage campaign through personalized notifications to its application users that ask them to watch a behind-the-scenes video.
Click here to read the entire story on Luxury Daily

Saks entices holiday shoppers via Pinterest contest
Department store chain Saks Fifth Avenue is building excitement for the holiday shopping season by giving away a $2,000 gift card to five Pinterest users for its “Pin it to Win it” holiday contest.
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BMW flaunts 3 Series via indestructable postcard
BMW North America is showing off its new 3 Series sedan through a mail campaign that includes glossy print images and a seemingly indestructible postcard highlighting the vehicle’s new features.
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Maserati adds mobile functionality to print ad
Italian automaker Maserati is adding a mobile call to action to its print marketing for the 2013 GranTurismo Sport that leads consumers to a description and car configurator.
Click here to read the entire story on Luxury Daily

Saint Laurent Paris, Hermès, Cartier and luxury automakers – News briefs
Today in luxury marketing – YSL’s Paul Deneve: ‘Hedi vs. Raf’ obscures fashion moment; Rei Kawakubo collaborates with Hermès; Tech, Tock: Cartier, the crisis of luxury and the ID Two Concept Watch; Luxury car competition intensifies in India.
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Can advertising dollars ensure engagement?
Charging on a per-engagement basis cuts to the chase and puts the focus on attention, not impressions.
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