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Mary Meeker spotlights messaging apps’ potential as central communications hubs – Mobile Marketer

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May 29, 2015

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Mary Meeker spotlights messaging apps’ potential as central communications hubs
Kleiner Perkins partner Mary Meeker’s annual Internet Trends report forecasts that messaging applications such as WhatsApp, Facebook Messenger and Snapchat have the potential to become central communications hubs as they quickly grow and expand.
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Project Brillo unlikely to scrub Android off mobile map, despite Google fanfare
Project Brillo, Google’s latest attempt to unify the disparate technologies of the Internet of Things, has a stronger chance of gaining acceptance than its quietly abandoned predecessor Android@Home did, by providing both interconnectivity and the base for developing apps across devices.
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Chevrolet drives GM’s mobile moves with Android Auto, Apple Car Play rollout
General Motors’ Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year to satisfy customer demand for in-car services such as navigation, messaging and streaming entertainment while supporting GM’s ambition to become a leader on mobile.
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AT&T Byron Nelson tourney tees up mobile outreach to golf fans
PGA Tour’s AT&T Byron Nelson Championship is ramping up its mobile outreach by giving tournament attendees access via smartphones to TV broadcast feeds without the use of cellular or Wi-Fi connectivity and displaying relevant social chatter on a clubhouse screen to deepen engagement with the contest on the links and golf itself.
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MAVTV organically expands audience by leveraging new video clip app
Motorsports cable network MAVTV has partnered with social media application Clippit to share clips from the network with fans, putting promotion in consumers’ hands to create a more widespread and authentic marketing representation.
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