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Marriott’s mobile welcome built on wooing bookings back from OTAs
Marriott International has become a mobile leader by taking the time to think about the customer experience at a hotel and finding ways to simplify it, but needs to improve an inconsistent user experience, Mobile Marketer’s analysis shows.
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Apple Watch developers fail at finding unique use case for wrist
While marketers and developers have quickly embraced the Apple Watch, early user testing points to several challenges, something Apple is expected to address with the release of new tools at its Worldwide Developers Conference today.
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RuPaul’s Drag Race streamlines emoji keyboard updates to bond with fans
RuPaul’s Drag Race is among several brands getting a leg-up on effectively connecting to fans through emoji keyboards.
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Publishers’ Facebook reliance could bring relegation to supplier role: report
As publishers rely more on social networks such as Facebook, the danger exists that they will be relegated to suppliers to a one-stop shop, similar to video channels on YouTube, according to a Strategy Analytics report.
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Mixbook gains back users with push notification experiment
Photo-printing service Mixbook avoids abandonment rates with a new solution that calculates how to best engage consumers through mobile optimization.
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