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Marriott captures 3x ad engagement with nonintrusive programmatic units – Mobile Marketer

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Marriott captures 3x ad engagement with nonintrusive programmatic units
SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands.
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The Internet’s obsession with cats fuels Honda’s latest video
Honda is seizing the opportunity of International Cat Day falling during its summer clearance sale with an organic social media campaign that shares an installment of its recent television spots, but this time with singing cats.
Please click here to read the entire story on Mobile Marketer

The Internet’s obsession with cats fuels Honda’s latest video
Honda is seizing the opportunity of International Cat Day falling during its summer clearance sale with an organic social media campaign that shares an installment of its recent television spots, but this time with singing cats.
Please click here to read the entire story on Mobile Marketer

Miss Piggy carries The Muppets brand past cancellation through Facebook Messenger
Following the cancellation of The Muppets on ABC, Disney is sharing an episodic experience with Facebook Messenger users that opt in to talk with Miss Piggy.
Please click here to read the entire story on Mobile Marketer

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