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Marketers’ use of mobile technologies does not match customer behaviors: Forrester – Mobile Marketer

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October 24, 2014

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Marketers’ use of mobile technologies does not match customer behaviors: Forrester
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.
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Google Inbox will spur more efficient, personal targeting of email campaigns
Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
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Marriott engages job seekers with #PictureYourselfHere social campaign
Marriott International is hoping to entice and engage with job seekers with its #PictureYourselfHere social campaign, designed to offer insights into current associates’ experiences working at Marriott locations around the world.
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GPS, Apple Pay, iAds: Retailers’ future solution in mobile marketing?
Given the buzz around Apple Pay, Apple could decide to integrate its iAds with the payment solution to help them catch on with merchants.
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Humane Society finds text-to-give, social are a perfect match
WASHINGTON – The Humane Society mobile communications manager speaking at the Mobile Giving Forum talked about the important role that social media is playing in the nonprofit’s mobile giving program.
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MyFitnessPal leverages recipes to augment food-tracking app
MyFitnessPal is adding a recipe log function to its food-tracking and calorie-counting mobile application to streamline its platform and help build customized meals for health fans.
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