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Marketers turn up volume on mobile’s potential for voice-driven engagement – Mobile Marketer

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March 1, 2016

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Marketers turn up volume on mobile’s potential for voice-driven engagement
From podcasts to native ads, interest is growing in leveraging mobile’s audio capabilities as publishers, brands and radio services tune into more intimate, relevant and interactive experiences.
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Tostitos’ emoji-centric social contest misses mark on engagement
Frito-Lay’s Tostitos brand is encouraging consumers to tell the brand how they would party, using only emojis, a strategy that could fail to excite consumers already inundated with more relevant content.
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Kohl’s brings home Oscar gold with savvy social media tactics
Kohl’s emerged as the clear winner among brands competing to gain the most social media glory during this year’s Academy Awards thanks to a celebrity-supported live stream and relevant, discussion-inciting tweets.
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California Pizza Kitchen tosses up rewards via social scavenger hunt
California Pizza Kitchen is building on a recent push into social media by encouraging consumers to follow clues on Twitter or a mobile-optimized microsite and search for hidden pizza dough in 12 cities for a chance to win a year’s worth of pizza.
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