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Marketers size up in-app messaging to retain and monetize customers – Mobile Marketer

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July 24, 2015

inapp messaging

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Marketers size up in-app messaging to retain and monetize customers
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
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KFC’s Hot Bucket Challenge mobile game sees 66pc completion rate
Kentucky Fried Chicken Indonesia added some sizzle to customer engagement on social media by rolling out a virtual Hot Bucket Challenge on Twitter and Facebook that saw 66 percent of players complete the game.
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Talenti Gelato serves ice cream lovers a unique mobile app experience
Talenti Gelato recently launched a unique mobile platform that scans social media users’ content and creates a personalized ice cream flavor based off of their posts that could become a real product.
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San Antonio targets travelers with interactive selfie campaign and 67pc engage
The San Antonio Convention & Visitors Bureau is running a rich media mobile ad this summer that enables consumers to experience the city through an interactive selfie feature and, midway through the campaign, 67 percent have taken a secondary action.
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