Marketers risk losing brand favorability with non-optmized mobile holiday emails
As the holiday season approaches and themed campaigns get underway, it is important for retailers to acknowledge that a majority of affluent consumers will be opening branded emails on their smartphones and to optimize accordingly.
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How to avoid turning the luxury brand into a commodity
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning them into a commodity.
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How did Steve Jobs affect the luxury industry?
Apple cofounder Steve Jobs left a mark on the luxury industry not just in the mobile space, but in the way that executives think about design, retail experience, presentation and innovation.
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Lexus, Mercedes reinvent radio marketing with Pandora sponsorships
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
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Strong marketing, customer service key to driving holiday sales: NRF
This holiday season will require luxury brands to create strong marketing campaigns if they wish to win a share of a tepid increase in holiday sales this year, according to the National Retail Federation.
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Luxury retailers, US stocks, CFDA and luxury cars – News briefs
Today in luxury marketing – Luxury retailers face a challenge, but already have a fight plan; U.S. retail stocks gain on September sales; CFDA letter reasserts its position on show dates.
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3 strategies for brands to create SMS campaigns
The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.
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