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Marketers overwhelmed by mobile messaging options – Mobile Marketer

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May 6, 2013

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Marketers overwhelmed by mobile messaging options
Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.
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Mobile traffic post-holiday continues to soar
So far this year, the number of mobile users visiting marketers’ Web sites is hovering around 30 percent, more imperative than ever for brands to have a mobile presence.
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Land Rover flaunts new vehicle via interactive mobile app
Land Rover is using a mobile application to showcase its new vehicle and let consumers experience it through an eight-stage interactive journey from four synced camera angles.
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48pc of mobile users access local content: report
Nearly half of mobile phone owners used their device to look for local information in Dec. 2012, according to a new report from the Local Search Association.
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Pictures from Mobile Commerce Daily’s Mcommerce Summit: State of Mobile Commerce 2013
Mobile Commerce Daily presented its Mcommerce Summit: State of Mobile Commerce 2013 conference on Thursday, May 2 in New York. Here are some pictures from the event.
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