Marketers need to push for quality mobile content: Mondelez exec
NEW YORK – A Mondelez executive at the MMA Mobile Marketing Leadership Forum stressed how important quality is with mobile content, something the company discovered firsthand when a game developed for the Oreo brand originally saw only 14,000 downloads, but then leaped to 4 million organic installs after a game developer was brought in.
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L’Oreal sees 20pc sales increase by blending social and selfies
L’Oreal’s hair color brand Dark and Lovely has seen a jump in sales since the launch of an empowering social media campaign in which users share images from a mobilized selfie generator that encourages consumers to “love their color.”
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Viacom explores mobile-first fan experiences, including with Giphy
Viacom’s launch partners for its innovation lab include mobile-first companies Giphy, Airbnb and Citia, which are bringing to life unique fan experiences such as distributing GIFs in real-time for popular shows, booking stays in replicas of locations in movies and live streaming content directly to TV programming.
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