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Marketers miss out with mobile radio ads lacking call to action – Mobile Marketer

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March 5, 2015

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Marketers miss out with mobile radio ads lacking call to action
Marketers are missing an opportunity to connect with an historic majority of Americans who now tune in to Internet radio news, sports talk and music services via mobile, by failing to serve ads that contain a clear call to action.
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Flat app use means tighter competition for attention, higher ad prices: report

The use of applications has remained relatively steady even as the number and variety of apps continues to expand and smartphone adoption grows, according to a new report from Parks Associates.
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South by Southwest’s big beacon play emphasizes meaningful networking
South by Southwest’s mobile application is taking beacon technology to a new level by leveraging more than 1,000 Gimbal proximity beacons with Apple iBeacon technology to deliver hyper-local networking opportunities for attendees at the set of conferences and festivals.
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The Knot goes mobile-first for secure future with millennials
Leading wedding resource The Knot has relaunched its service with a mobile-first perspective, a recognition of the fact that smartphones and tablets now account for more than 50 percent of the brand’s traffic.
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Ticketmaster spotlights digital as mobile visitors outnumber desktop
Ticketmaster’s focus shift to ticket management on mobile has paid off, as the brand saw more visitors to its mobile site than desktop in 2014’s fourth quarter, suggesting that mobile tickets have considerable traction behind them.
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