Marketers miss out by not leveraging dayparting in mobile strategies
Mobile provides marketers with new opportunities to take advantage of dayparting, or delivering marketing messages during precise time slots. However, doing it correctly requires a deep understanding of how mobile users are engaging with a brand, something a lot of marketers still do not have.
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Google aligns Maps updates with new social, mobile marketing opportunities
Google has updated its Google Maps mobile application to not only add more navigational tools and features, but also better position the service for marketers to bolster their location-based marketing efforts.
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MLB eyes mobile gaming to connect with baseball fans
Major League Baseball is getting sports fans excited for today’s Home Run Derby via a mobile game and promotion that runs through this week.
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19pc of consumers use phone in place of worship: study  
Consumers are more plugged into their mobile devices than ever before and marketers should be taking notice, according to a new study from Jumio.
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Rip Curl drive 23pc increase in app opens with rich media push notifications
Surfing apparel manufacturer and retailer Rip Curl drove a 23 percent increase in app opens by incorporating rich media push notifications.
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