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Marketers making mobile moments more personal as investment surges – Mobile Marketer

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December 5, 2014

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Marketers making mobile moments more personal as investment surges
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.
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Strategy will beat out tactics for 2015 mobile marketers
Industry experts gave confident nods to the assumption that mobile consumption and mobile marketing strategies will continue upwards in 2015 and become more sophisticated and strategic.
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Columbia Records plays weather-specific AC-DC song on Weather Channel
A partnership between Columbia Records and The Weather Channel promotes a new album by rock band AC-DC by leveraging a custom native ad across mobile, tablet and Web platforms and running a song with an adverse-weather title in locations experiencing bad weather.
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Rice Krispies boosts engagement with mobile voting in gingerbread event
Kellogg’s is teaming up with Taste of Home magazine in a mobile holiday event in New York that shares Rice Krispies recipes and lets participants text to vote for their favorite-flavored gingerbread house and the chance to win a $5,000 cash prize.
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Antwerp becomes smart city as QR codes offer info to travelers
The Belgian city of Antwerp is poised to lead the pack of “smart” cities as it leverages public QR codes posted in shops and stations to disperse travel information to smartphone users.
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