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Sponsored content campaigns play a happy tune on Internet radio – Mobile Marketer

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December 10, 2014

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Sponsored content campaigns play a happy tune on Internet radio
Sponsored content discovery campaigns and efforts focused on driving phone calls and distributing coupons will be a mainstay of Internet radio advertising in the months ahead as more marketers leverage the inspirational power of music to engage mobile consumers.
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Volkswagen China generates 300 sales leads with mobile game
Through branded mobile games, Volkswagen China has collected more than 300 qualified sales lead in just 10 weeks.
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Quaker, Jawbone’s Breakfast Challenge leverages mobile to feed the hungry
The Quaker Oats Company is teaming with wearable tech device Jawbone to donate meals to Feeding America when users log their breakfast.
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Beer brands leverage YouTube, spending power to engage millennials on mobile
Bud Light and Budweiser are among big beer brands that have poured more than $23 million into YouTube videos in the past year to engage millennials who favor craft brews, according to a report from Strike Social.
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MobileStorm’s launch of mPulse Mobile targets patient engagement, medical costs
MobileStorm’s launch of mPulse Mobile at the start of mHealth Summit 2014 begins a quest to leverage mobile messaging to help medical provider engage consumers while reining in rising healthcare costs.
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