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Bacardi offers valuable lesson on how to protect against app burnout – Mobile Marketer

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December 19, 2014

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Bacardi offers valuable lesson on how to protect against app burnout
Mobile applications must provide a service or tie-in with the user’s day-to-day life to protect him or her from experiencing “app burnout,” according to experts.
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Hyatt Regency Bellevue ups guest communication with SMS strategy
Seattle’s Hyatt Regency Bellevue hotel is attempting to raise communication efforts between staff and guests by leveraging a two-way SMS cloud-based solution that is also set to save the hotel thousands each year.
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Vonage integration of app with watch points to wearables boom
Vonage’s integration of a mobile application with an Android Wear smartwatch anticipates growth of the wearable technology market by letting users reject incoming calls and reply to text messages without having to take out their phone.
Please click here to read the entire story on Mobile Marketer

Hello Vino, Uber offer safe rides home for holidays
Wine shopping mobile application Hello Vino is teaming with car service Uber to launch their “Safe Ride Home” campaign during the holidays to offer safe rides home to users that may have been drinking while using the app.
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