Marketers favor in-app messages over push notifications for contextual content
Push notifications and in-app messaging go hand-in-hand together, but it seems some marketers are relying more heavily on in-app messages these days to tackle some of the limitations from push notifications.
Please click here to read the entire story on Mobile Marketer

SMS marketing to get a boost from dismissal of pivotal law suit
In a potential game-changer for the use of SMS by brands, a judge has dismissed several suits alleging patent infringement by the New York Times, JCPenney and others because of their use hyperlinks in text messages.
Please click here to read the entire story on Mobile Marketer

Fox Sports revamps app along with new Fox Sports 1 launch
Fox Sports Media Group recently launched a new application on Saturday called Fox Sports Go as a part of its rebranding as a national multi-sport network, Fox Sports 1.
Please click here to read the entire story on Mobile Marketer

Scanbuy significantly consolidates mobile bar codes via Microsoft Tag acquisition
Scanbuy announced today that it has acquired Microsoft Tag and will take over the company’s bar code technology.
Please click here to read the entire story on Mobile Marketer

Zatarain’s, Popeyes build Twitter fan base via Mardi Gras promotion
Food and spice brand Zatarain’s teamed up with fast-food chain Popeyes Louisiana Kitchen on a recent mobile social promotion that resulted in 11,265 sweepstakes entries and 63,570 clicks to the sweepstakes landing page.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free