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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

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April 16, 2014

20367Marketers fail at task-oriented, utility-based mobile ads: Forrester Research
The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from Forrester Research.
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Condé Nast’s Epicurious is first media brand to leverage beacons in-store
Users of the Epicurious app from Condé Nast will soon be able to receive in-store push notifications , with the media brand claiming to be the first to leverage beacon technology to enhance the shopping experience.
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Second-screen apps struggle with brand relevance as binge-watching grows
Second-screen mobile applications such as Shazam, Viggle, Zeebox and are under growing pressure to find additional use cases as binge watching impacts how consumers engage with programs.
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Starbucks pulls in brand recognition to build New York Times subscriptions
Starbucks is teaming up with the New York Times on a promotion that doles out free access to the publisher’s newly launched mobile news product.
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