Marketers embracing beacons will have competitive advantage this holiday season
Marketers currently employing beacon technology will likely have an advantage during the 2014 holiday season as consumers will be looking for deals and those who enable Bluetooth for beacon messages will receive more contextually relevant offers.
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17pc of marketers have fully integrated mobile: report
Marketers who excel at engaging customers across the entirety of their journey are setting the example for the rest of the pack who are still struggling to master the basics of mobile marketing, according to a Chief Marketing Officer Council report.
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Lionsgate drums up interest for Mockingjay film with mobile game
Lionsgate film studio is teaming up with gaming brand Kabam to release The Hunger Games: Panem Rising, a free-to-play game for mobile devices designed to drum up interest for the third film installment of the hit dystopian series, The Hunger Games: Mockingjay Part 1.
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Utah Jazz hit all the right mobile notes to engage fans
The Utah Jazz are creating a way for live spectators and at-home viewers to connect over the basketball team they love by engaging fans across multiple platforms, including social Web sites, live TV broadcasts and the stadium.
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Radio Shack, AEG Live engage moviegoers in theaters via Shazam app
Radio Shack and AEG Live are among the first brands to take advantage of a new program enabling them to drive engagements with mobile users from the movie screen in a theater.
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Mobile ads feature social content, quadruple interaction rate
Make Your Case, a personalized phone case manufacturer, saw double the interaction rate than the industry average through the use of mobile ads featuring shareable content that mirrored attributes of tumblr, Vine and Instagram.
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